Company description:
Marinha do Tejo is a typical traditional boats that sail daily with excursions along the Tagus River in Lisbon. They represent the maritime, cultural, and unique heritage of the community of sailors and craftsmen who sailed and lived along the banks of the Tagus River.
Today, Marinha do Tejo is not only excursions on traditional boats for tourists but also a museum of the maritime fleet and cultural heritage, located on the riverbank and welcoming hundreds of tourists and locals daily, preserving the memory of Portugal's great sailors.
Company mission:
Preserving the cultural identity and traditions of Portugal and the coastal population of the Tagus River through cultural events, excursions, and exhibitions for various segments of the population. What message should the brand convey? Marinha do Tejo combines cultural traditions and modernity - it is a brand that keeps pace with the times while remembering its roots. The brand should evoke emotions, increase recognition, and convey brand values.
Brand values in 3 words:
traditions, culture, innovation
Target audience:
Tourists and locals who value Lisbon's cultural heritage. Age: 25-55 years old, families.
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